Read our most recent articles

Mapping the customer experience: How to get a complete view of your journey.

Find out how to map the customer experience and get a complete view of their journey to improve your business. Learn to understand customer expectations, identify key touch points, and collect data to analyze and spot patterns. Implement improvements based on these insights and see how your business benefits.

Is a visual representation of the path a customer follows from the first contact with a brand to becoming a loyal customer. In this article we will talk about how this tool can help companies improve the experience of their customers.

‍Leer más

Boost your Marketing and Sales strategy with the best software tools.

Improve your marketing and sales strategy with the most advanced software tools. Increase your efficiency, reach and results with solutions designed to enhance your strategy. Find out how these tools can help you streamline your marketing and sales approach, fueling your business growth and success.

Boost yourBoost your Marketing and Sales strategy with the best software tools. Marketing and Sales strategy with the Currently, advances in software development have transformed the world and its impact on our daily lives is remarkable.

‍Leer más

Email marketing: A powerful tool to achieve your business goals.

Email marketing is a highly effective strategy to achieve your business goals. Find out how to take advantage of this powerful tool to reach your audience in a direct and personalized way. Learn how to create effective email campaigns, segment your contact list, design compelling emails, and measure results. Boost your business with email marketing!

Email marketing or emailing consists of communicating through emails to a database of contacts, such as your potential customers or leads. It is considered a digital communication strategy and is a direct marketing channel.

‍Leer más

CRM hygiene why it is important and how to take care of it

CRM hygiene is essential to ensure an efficient and accurate system that drives the growth of your business. Find out why it's important to keep your CRM clean and organized, and learn the best practices to care for and maintain the integrity of your data. Optimize your marketing and sales strategies through impeccable CRM hygiene.

Currently, one of the main challenges that digital transformation brought with it was the need for better data hygiene. It makes sense: data hygiene opens the door to developing strategies that drive not only more accurate reporting .

‍Leer más

Best practices for revenue operations and how to implement them in a company

Revenue operations is a critical function for any company looking to optimize their revenue streams and improve overall performance. By aligning sales, marketing, and customer success teams, optimizing your CRM, measuring...

‍Leer más

Business Process Automation

AUTOMY allows you to automate the monitoring and execution of operational tasks, allowing the worker to focus on activities that generate value in terms of professional development for him and his company.

‍Leer más

The 4 things that a team specialized in RevOps technologies will do for your organization

Automation of pipelines and workflows for Marketing, Sales and Post Sales, tell us what you have in mind and we will take care of the rest. We integrate all your Lead Sources and tools for centralized management of Contacts, Leads, Opportunities and Clients in the CRM and we also reduce your duplicate information by 20%.

The technologies used in Revenue Operations are usually classified by the following categories: CRM, sales software, marketing software, support and loyalty software, sales intelligence software, collaboration and communication software, among others ...

‍Leer más

QA or testing of applications, websites and software in general

The Testing or QA service for software applications and websites guarantees the execution of the different levels of tests of the system(s) to be tested. In the case of the service offered by CasandraSoft, the specialists design the test cases and define a Test Plan to release the software product according to the defined criteria and quality attributes.

Testing QA service for applications, websites and software in general to carry out the different levels of tests on your systems. Our specialists design the test cases and define a Test Plan to release your software product according to the criteria and quality attributes defined ...

‍Leer más