Thalia Hernandez
Aug 22, 2023

Why Hubspot is the Marketing Platform Startups Shouldn't Miss Out?

Automation
Design
CRM
Software Development
Marketing
Sales
RevOps
Illustration highlighting the significance of HubSpot as a marketing platform for startups
Thalia Hernandez
Aug 22, 2023

Why Hubspot is the Marketing Platform Startups Shouldn't Miss Out?

Automation
Design
CRM
Software Development
Marketing
Sales
RevOps

Hubspot is the Marketing Platform Startups

With a team motivated to create amazing customer experiences from start to finish, HubSpot is a powerful tool built for your marketing, sales, service, and operations teams. It's a tool that your entire team can use and navigate. The software is designed to help you create meaningful relationships with each of your clients. With all of its modules located in the same interface, HubSpot is no longer a sales tool. It is a commercial tool. It is undoubtedly one of the best software on the market... Next, we will tell you why?
Let's get started!
CasandraSoft Tech Solutions

Hubspot is the Marketing Platform Startups

With a team motivated to create amazing customer experiences from start to finish, HubSpot is a powerful tool built for your marketing, sales, service, and operations teams. It's a tool that your entire team can use and navigate. The software is designed to help you create meaningful relationships with each of your clients. With all of its modules located in the same interface, HubSpot is no longer a sales tool. It is a commercial tool. It is undoubtedly one of the best software on the market... Next, we will tell you why?
Let's get started!

What is HubSpot?

The number one business management platform in usability and adoption.

HubSpot is a marketing, sales, and service platform that helps businesses attract visitors, convert leads, and close and retain customers. It does this through a single source of truth, an intuitive user experience, and a unified codebase.

HubSpot equips businesses to better manage marketing, sales, service, and operations efforts.

With 5 different hubs, you can unify your marketing, sales, and customer service activities, introduce automation, gain deeper insight into your prospects, and more.

Attract, convert, inform. Why not let go?

HubSpot offers all the tools a Startup or Tech company needs to run effective marketing campaigns. When combined with HubSpot's CRM, you have a powerful growth engine at your fingertips.

This platform has the right tools to target the target audience, attract more website visitors, and retain more customers. The tools to help your business grow.

With the different hubs combined and with the appropriate support from a partner agency such as CasandraSoft, your team can align marketing and sales, deliver highly personalized messaging, make data-driven decisions, and more.

Marketing Hub

Create your entire marketing funnel while keeping your sales team informed of everything that is happening.

With HubSpot, you get a CRM-powered marketing platform that will help you attract and convert more leads, and your entire sales team will love it.

Choose Marketing Hub when your startup is ready for the following:

Create compelling landing pages, emails, and more, quickly and easily, without relying on the development team.

Take advantage of automation to nurture leads from the first contact until they are ready for the sales team.

Create marketing attribution reports on the ROI of your activities throughout the entire funnel.

Offer a personalized and large-scale experience to your clientele, and you will be able to retain them, that is the ultimate goal as well as taking your Startup to a higher level of growth.!!!

How does HubSpot work?

Growth works best when everything is connected. Sales and marketing departments work best when their activities are aligned. Customer service teams deliver exceptional experiences when they can see the entire customer journey.

HubSpot demonstrates the good practices of the inbound methodology, a business philosophy focused on providing the customer with a personalized experience throughout their purchase journey, using inbound methods to attract prospects, interact with them, and delight them in order to drive the growth of an organization that provides value and trust.

Why use HubSpot?

Created by Brian Halligan and Dharmesh Shah in 2006, HubSpot's offering has grown over the past decade. Both founders are big believers in continuous improvement, so HubSpot benefits from regular updates and additions to its offering, keeping up with rapidly changing marketing trends.

With all these changes, it's easy to feel overwhelmed, but don't worry. HubSpot focuses on educating customers to use the platform to its full potential. The HubSpot Academy training academy is full of helpful videos, guides, and certifications that can enhance your practical knowledge, while the team also provides excellent customer support on an ongoing basis. HubSpot's voracious appetite for knowledge sharing culminates in the annual INBOUND conference held in Boston, the company's birthplace.

¿HubSpot CRM para fintech?

Hubspot CRM brings great advantages and possibilities to the sales sector. The generation of value is the fuel of sales, so the well-being of the client must be the main objective.

It is a CRM that allows you to empower your sales team by synchronizing the information of the customer-oriented strategy to differentiate yourself from competitors.

platform achievements

In 2018 they added 94 new apps to their directory, growing their platform ecosystem by 70%.

In 2018, the top 20 non-native apps in its ecosystem, based on total installs, were:

  • Zapier -- integration automation.
  • MailChimp -- email automation and marketing.
  • Slack -- communication tool for collaboration.
  • WordPress -- free content management system.
  • SurveyMonkey -- a collection of surveys.
  • Eventbrite -- event and ticket management.
  • Salesforce -- customer relationship management.
  • Databox -- mobile device analytics.
  • GoToWebinar -- videoconferencias.
  • MagneticOne Mobile -- business card synchronization.
  • Automate.io -- automation of integrations.
  • Hotjar -- heatmap creation.
  • UberConference -- video conferencing.
  • Zendesk -- Software for creating customer support and technical support tickets.
  • Shopify -- e-commerce platform.
  • Typeform -- creating forms and surveys.
  • PandaDoc -- document signature.
  • Unbounce -- the creation of landing pages.
  • Import2 Wizard -- continuous data synchronization.
  • PieSync -- integration automation.

10 fastest growing apps :

  • Import2 Wizard -- continuous data synchronization.
  • Typeform -- creating forms and surveys.
  • Slack -- collaborative communication tool.
  • Zoho Analytics -- sales reports and dashboards.
  • GetSiteControl -- creating forms and surveys.
  • CircleLoop -- advanced calls.
  • OrgChartHub -- the creation of organization charts.
  • Map My Customers -- map creation and data visualization.
  • Jira -- project management.
  • Skyvia -- Cloud application and data synchronization.

Understanding how, where, at what time, and in what way people want to be reached at the different points of their journey is an art that we want to help you master. Have you wondered how you can increase your income and the satisfaction of your bank customers through sales automation processes in Fintech?

Do you want to discover, step by step, how the automation of your communications, sales processes, and an added human touch result in the perfect equation for your financial institution? Download our eBook below to find out this -and more- and be amazed by Hubspot success stories that will leave you dreaming big.

What does a HubSpot partner agency do?

For CasandraSoft, being a HubSpot partner agency means much more than just representing the software and placing a badge on our site. We are proud to be a HubSpot-certified training agency and to be able to implement it to help startups, tech companies, and Real Estate companies, that already use it or are considering this platform to boost the growth of their organization.

Conclusions

In short, HubSpot is a Marketing platform that Startups shouldn't overlook as it offers all the tools they need to run effective marketing campaigns, tools to target the right audience, attract more website visitors, and retain customers. more customers.