Achievable: because the goals set are realistic.
Measurable: that is, there is a method to verify its effectiveness.
Relevant: it is important for the company that takes it into account and has an impact on its growth.
Periodic: because it can be measured constantly, at different time intervals.
Therefore, those aspects that have more to do with personal or subjective perceptions are not taken into account but are important for the development of any company, area, business, etc.
There are different types of KPIs, because each activity has its own indicators, from sales achieved in a month, or days without accidents on a construction site. Next, we mention the most frequent ones.
That they are related to the strategies generated for brand recognition, attract traffic to the website, get lead conversions, and, in general, that is related to advertising messages (whether they are to sell, make themselves known, or get specific conversions) in any platform.
They are used to measure the performance of business activities that have an impact on the finance areas and speak of the economic health of any organization:
These indicators are of interest to transport companies and take into account different aspects to measure errors in the flow of delivery of goods, costs, profitability, and employee productivity. Of course, that also means that the numbers can be improved. Some of these KPIs are:
These measurements allow you to monitor, analyze and optimize operations while helping to compare the company's numbers with those of the competition. KPIs are included such as:
These are the ones that help to measure everything related to the personnel of a company, and which help to maintain a good work environment, as well as good productivity among the people who work there, taking into account things such as:
Here we refer to those that are used to qualify a product before, during, and after it is available to customers, so it can be measured in several stages because it is not only about having an article that satisfies people but that can be adjusted or modified over time. Some of these KPIs are:
You can also consider the satisfaction indicators of your customers, with data that you obtain through surveys or forms that allow you to measure the quality of a service or product when it is already in use.
These allow a better understanding of whether the efforts invested, both in terms of time, personnel, and finances, have managed to attract more customers, grow revenue, or retain consumers, including the performance of representatives. You will surely recognize some of these:
Sales volume in a period.
Acquisition of new clients in a determined period.
Closed deal rate.
It is very important to create and monitor the main sales KPIs of your business.
The first point is to define the business objectives. From there, check what directly interferes with that objective.
In this way, the company grows, becomes a reference in the market and the professionals achieve the much-dreamed-of success.
The KPIs in sales are in charge of providing information on the evolution of sales in contrast to the commercial objectives of the company. The presence of this type of indicator helps the organization to have a clear picture of its direction.
In this sense, these KPIs are necessary to be able to analyze whether or not the different actions that the company is assuming are working. The results of such analyzes allow action to be taken to optimize business strategies and boost sales.
For the ideal development of this process, the KPIs and the business objectives must be designed as a unit, not as separate elements.
Business objectives must have SMART characteristics in order to align with sales KPIs.
Selling is one of the most complex, large, and important activities of any organization. Therefore, there are a wide variety of KPIs that can be established in this area. However, not all KPIs in the sales area have to do with the sales transactions themselves. They can also be related to the performance of activities prior to said sales.
Some of the most popular sales KPIs are:
In summary, the use of KPIs includes everything from setting the goal and the goal you want to reach, to monitoring progress and achieving it. These are indicators that assure us success in the future and that show us how we are in terms of achievements compared to past results.
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