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In this article we invite you to know and better understand the magic behind Make.
What is Make and how does it work? A general vision:
Formerly Integromat, Make is Zapier's most established competitor, but it works differently.
Make is now a powerful integration platform that allows you to visualize, design and automate all your work in minutes. Focus on those tasks that add value, leaving the rest to automation.
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Let's say you receive a form submission on your website and you want to know about it right away. The lead is hot, you want to call them right away!
Therefore, you will send this information to Slack so that the entire sales team is aware and can call them immediately.
You can even add an intermediate step between these two: qualify this lead and score it before sending their information to a Slack or Whatsapp channel:
Feel free to be even more specific with this and take it even further:
We will be able to deal with both cases, even if they have different degrees of importance, thanks to this branch system that Make offers.
Another example would be using conditions with Stripe:
Depending on the amount of the payment on Stripe and its nature; whether it be a refund, an additional offer, or a license renewal, etc. These are all important data points that you can use to trigger different actions.
In Make, you can create different branches:
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Advantages of Make:
When to Choose Make:
Unlike Zapier, instead of focusing on simplicity, Make decided to lean on its strengths and focus on providing control over complex workflows.
This was the perfect choice as it allows them to differentiate themselves from Zapier and make a name for themselves.
Its most powerful asset is its ability to allow you to create complex workflows with its powerful “Branch” function.
Make is great for managing conditions, as it allows you to create branches based on different scenarios and outcomes. You can visually design your workflows and see how they will behave in different situations.
Which brings me to my next point: Its user interface, very visually pleasing.
One of the best things about Make is that it is more intuitive than Zapier and allows you to easily drag and drop blocks to create your automations.
Additionally, Make is completely no-code-based, meaning you don't need any coding skills or knowledge to use it. You can focus on the logic and objectives of your business, without worrying about the technical details.
Disclaimer:
Being a no-code app is a mixed blessing.
It's perfect for casual users who don't need to write any code, but it also means they are limited in what they can do as they lack the flexibility of scripting.
Finally, Make's final asset is that it integrates with fewer applications, meaning you can focus your workflow only on the ones you need. Yes, Zapier has over 6,000 integrations, but not all of them are useful to you.
That said, as we have mentioned before, Make's advantages are also its weaknesses.
The main one is that the tool is completely code-free, meaning you can't use custom code or scripts to extend its functionality or integrate with other applications. This limits your flexibility and customization options, especially if you have more complex or specific requirements.
Finally, the second obvious drawback of Make is that it doesn't have as many apps as Zapier, which means you may not find the app you need or want to use.
This also limits your possibilities and options, especially if you want to connect with niche or specialized apps.
Advantages of Zapier:
When to Choose Zapier:
Make remains an essential tool in any developer's arsenal. Its ability to simplify processes, manage dependencies, and automate tasks has proven invaluable in software development. For those looking for efficiency and control in their projects, Make is presented as a robust and reliable option.
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